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 Artist Logs: “We don’t need anything posh” // Websites for musicians and artists

Web development

Artist Logs: Communicating with your audience

Accessibility: Customize this site

“We don’t need anything posh”

4 February 2005, by Andy Hume

In a theme that might be getting a little familiar, I started writing this second post about one topic, then scrapped the lot and knocked this one up in about half an hour. I was writing about musicians websites, how I hated the standard “diary, biography, gallery” format which has been so prevailent since about 1995, and why I was so fed up that these kind of non-sites were still being produced.

As I was drafting the post, an email from a former/potential client popped up (I use Opera, and I love the way email just pops up, literally), asking about this ‘Artist Logs’ thing. I wrote him a quick note explaining how a weblog at a new site would bring traffic, a community, a buzz, and all those other wonderful things the web is associated with, and tagged on the end something like this: “Of course, if all they’re after is a site telling people they’re available for weddings, this is probably overkill".

Having sent this off, I started thinking about that last thing I had written. “Probably overkill".

Apart from potentially putting people off what I want to do for them (never a great idea), it’s just plain wrong. I quickly came up with dozens of possible weblog topics that concern music at weddings. This group could write about repertoire for weddings (including diffrent parts of the ceremony, the reception, first dance, etc~), their own experiences of what worked and didn’t work repertoire wise, why their type of group is so good for wedding music as well as background music, even anecdotes about past experiences.

Not only would they begin to look like the experts on providing wedding music, but Google would be lapping up their content and hurling potential customers their way. My guess is that ‘wedding music‘ is quite a popular search on google, and with a little bit of decent content and simple SEO advice they could easily be topping the list. The advice these customers receive at their site will make them look like a market leader, give them confidence in the service, and have them signing up quicker than they can say, “We don’t need anything posh - we just play at weddings!”

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 on 20.8.08 @ 02:39

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