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 Artist Logs: Want to promote your recital with a film? // Websites for musicians and artists

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Want to promote your recital with a film?

23 February 2005, by Jonathan Malone

Why the heck not?

This offering from trumpet player Adam Dickson certainly clattered my funny bone. It is well worth checking out, mostly for a good laugh rather than info on his next recital (which happens to be in Michigan, USA).

For those without the time to download the movie (28MB), it is basically a spoof of a Hollywood type film trailer, complete with booming American voice over and Hans Zimmer inspired score. It describes the battle between the rise of avant garde music (played by various frightening and underhand characters, including one wrapped up in tin foil) and the traditional classical composers (portrayed by Adam and his trumpet). The climax of the piece contains a dramatic rendition of the trumpet solo from the opening of Mussorgsky’s Pictures at an exhibition. It’s very funny stuff.

In this age of digital marketing this kind of material has become very relevant, even in the classical music industry it would appear. And although I’ve never seen this type of approach before, it is one that I would certainly not rule out using in the future.

Companies such as Ford, Virgin, and Starbucks have all used viral marketing campaigns for web movies, often with great success.

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 on 20.8.08 @ 02:38

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