Database error: [Table 'artistlo_weblog.wp_comments' doesn't exist]
SELECT ID, COUNT( comment_ID ) AS ccount FROM wp_posts LEFT JOIN wp_comments ON ( comment_post_ID = ID AND comment_approved = '1') WHERE post_status = 'publish' AND ID IN (16) GROUP BY ID

 Artist Logs: Engage your personality // Websites for musicians and artists

Web development

Artist Logs: Communicating with your audience

Accessibility: Customize this site

Engage your personality

16 February 2005, by Andy Hume

I recently read an article by Drew McManus, which discusses how the classical music industry needs to reassess its view of itself to move forward.

In Thereas never been a better time for the business, Drew summarises many of my own feelings about the way in which musicians approach their business and its promotion.

The one crucial element missing from the way classical music views itself and how it functions in the larger sense of culture and entertainment is a sense of entrepreneurialism.

In my opinion, what this boils down to in many cases, is the feeling that as artists we should just be allowed to get on with the art. There’s a strong sense that musicians at the top of their field, or organisations with a long history of high standards should somehow be above having to develop effective marketing and promotional campaigns. Even within organisations that have a forward thinking and proactive management, there is often a problem selling these ideas to the finely toned professionals who make up their orchestra or chamber ensemble.

It is the nature of professional musicians to be concerned with one thing: artistic standards. That is a requirement of their lives from the time they begin studying to when they retire, and it is difficult to break that mindset. However, in today’s climate a more ruthless, business orientated outlook is required—particularly for smaller ensembles and individuals—and the response of artists themselves is vital in driving the industry forward.

Drew cites the tuba soloist Patrick Sheridan, as an example of an artist who has found a way to “sell himself and the overall experience to potential consumers.”

Patrick took the time to examine the experience he provided, not just from the artistic listening viewpoint but from an entertainment anmusicians look to promote themselves. Partly because that is exactly what I am trying to do here at Artist Logs, and partly because I still earn some of my living as a freelance musician, and that’s something I never want to stop doing.

Filed Under:

Database error: [Table 'artistlo_weblog.wp_comments' doesn't exist]
SELECT * FROM wp_comments WHERE comment_post_ID = '16' AND comment_approved = '1' ORDER BY comment_date

Database error: [Table 'artistlo_weblog.wp_comments' doesn't exist]
SELECT COUNT(*) FROM wp_comments WHERE comment_post_ID = 16 AND comment_approved = '1'

Comments about this article // Leave your own

No comments yet.

RSS feed for comments on this post.

Leave a comment about this article

(required)

(required)

Live Preview

 on 20.8.08 @ 02:41

Comment Notes

Please keep comments relevant. We love communication and encourage it, but inappropriate or offensive comments will be edited or deleted.

Your privacy is important. We hate spam too, and your email address is not permanently stored and will never be used for any purpose.

The following HTML elements may be used: a, strong, em, title, cite, strike, abbr, acronym, & code. All other code will be stripped before posting.

The URL to TrackBack this entry is: http://artistlogs.com/weblog/engage-your-personality/trackback/